The Beginner’s Guide to Creating an Email Campaign That Converts

Email isn’t dead.

We’ve all seen the headlines that say, “Email is dead.” However, email has proven time and time again to be an important channel to reach and engage with consumers.

In fact, email marketing drives more conversions than any other marketing channel, including search and social.

Chances are you haven’t tried email because just don’t know where to start, or you have an email strategy but it just isn’t converting. You’re not alone. Email takes a lot of trial and error, A/B testing and maybe a little frustration before you can finally start seeing conversions. We’ve gone through all of that for you and compiled a list of best practices that you can use towards creating a killer email strategy.

In this guide we will show you how to plan your email content calendar, how to create an email that boosts conversions and how to track the right analytics on every email.